Reasons for choice
The award was established in 2008 to commemorate the 25th anniversary of the Camera GP and the award is determined by the votes of the consumers at the dedicated web site. This year the Nikon D5 acquires the majority of the votes. Here are some voters’ comments picked up.

-It shows an absolute performance and existence as a flagship camera. It especially shows a superb performance in the high-sensitivity range to expand the potential of imaging (male, age 28).

-In every performance in the autofocus, auto exposure and high-sensitivity characteristics the still camera shows a different dimensional results to indicate strongly the future development(male, age 52).

-The camera features a newly developed unit for better autofocus performance, the adoption of an XQD memory card faster in process than a CF card and an alternative of XQD or CF when purchasing(male, age 44).

-It features a solid evolution of specifications and durability and is thus an ultimate camera (photographic tool) that answers to the questions what a professional camera should be(male, age 45).

-It is the essence of the traditional Nikon technology. The choice of memory cards is also highly evaluated(male, age 35).

-I evaluate the manufacturer’s positive attitude to show the highest performance of an SLR camera right now as a tool for professionals to “catch the decisive moment”(male, age 57).

-The D5 represents the Nikon flagship cameras and also the Olympics year(male, age 18).

-The top speed of ISO102400 in the frequently used sensitivity range, an advanced autofocus system and a touch panel monitor may mark the trends of future flagship cameras. The manufacturer kindly gives an alternative of XQD or CF memory cards to broaden the photographers’ choice(male, age 39).

-It is the utmost camera that Japan is proud of in the world(male, age 50).

-it has a superb high-sensitivity performance like a noctovision camera. It is a wonder that the photographic potential is expanded without flash(male, age 53).

-Its high resolution and color reproduction that give a joy of photography, its high stability that is felt even at a single shutter release and a high durability in any environments. Its price and performances are outstanding to be the flagship camera of Japan(male, age 56).

-It is the flagship camera that is admired by everyone. I wish I get it once in my life(male, age 43).

-I felt that the camera was really qualified as the flagship camera when I for the first time touched and operated at the CP+2016 show. All functions including autofocus and shutter release are outstanding. The specifications are also ultimate(female, age 45).

-The camera carries all basic requirements and has a sound and solid structure to give a high reliability(male, age 63).

-The newly developed 153-point autofocus system, the 4K movie recording capacity, the improved high-sensitivity performance and the expanded buffer memory capacity give the higher performance and a broader photographic range as a professional camera when compared with the earlier Nikon D4S(male, age 19).

-It shows an outstanding design concept as it gives a high picture quality when shooting at the high-ISO range and a high-speed continuous shooting capacity(female, age 51).